I'll be honest with you.

Asking for money is the part of this job I like least.

I’ll be honest with you…

Asking for money is the part of this job I like least.

I don’t say that to be coy, or because it’s what you’re supposed to say in a fundraising message. I say it because it’s genuinely true, and you deserve at least that much from me.

Believe me, I’d rather not be bothering you right now. But the alternative is a phone call I’m not…